JW Marriott orlando bonnet creek resort & spa

PROPERTY STORYBOOK

Enveloped by nature and set within the gates of Walt Disney World®, JW Marriott Orlando Bonnet Creek Resort & Spa stands as the city’s newest luxury resort. The property takes inspiration from the 75 acre protected oasis known as the Bonnet Creek Preserve and reflects the JW Marriott brand identity centered on holistic wellbeing across mind, body and spirit.

The featured asset focused on reimagining marketing communications between the property and guests pairing narrative storytelling within an editorial layout. Tasked with creating a product that had a longer shelf life, the asset was built to carry evergreen content within the “Year Round” category highlighting each property touch point beginning with the destination followed by accommodations and Family by JW programming to end with dining and the full suite of amenities. The final category uses seasonality - in this case Spring - to house unique experiences at a more granular level within a calendar format refreshed every quarter.

The final product weaves together thoughtful copy and powerful imagery evoking a unique sense of place through a fresh interpretation of the traditional “brochure.”

“This project began by looking at what existed both within the local competitive set and outside of the Marriott brand. We wanted to challenge ourselves to create something that was beautiful, functional and had the highest degree of utility. ‘A picture tells a thousand words’ served as the inspiration for the art direction allowing these stunning lifestyle shots to shine and tell their story.”

DMZ