SELECTED WORK
01 // altitude acquisition corp
brand architecture + Graphic Design
Lead pitch deck build out and messaging strategy for Altitude Acquisition Corp. The confidential asset was used for private equity capital raising prior to their $300 million IPO in December 2020. Now successfully funded, the Special Purpose Acquisition Company (SPAC) is on track to acquire a business within the travel space with an enterprise value of +$1 billion.
02 // the ritz-carlton
DIGITAL MARKETING
Deployed the first property-specific Instagram handle for The Ritz-Carlton brand in 2017 leading social strategy, creative and content production. The account fulfilled the business objectives outlined by the property and created a new value add to the guest experience. After a successful six month pilot program, the handle was used by the brand team as a benchmark when rolling out the capability to the global portfolio.
03 // washington winter show
DIGITAL MARKETING + BRAND ARCHITECTURE
A client since 2017, the Washington Winter Show is the second oldest charitable antiques show in the country. In 2020 the Show was taken virtual offering hundreds of antiques, lectures and historic estate tours accessible from the comfort of home. Social media reach increased four-fold surpassing 5 million impressions helping the Show exceed their fundraising goal and connect with new audiences from around the globe.
DIGITAL MARKETING
@CTIVE & Recent SOCIAL CLIENTS
@WASHINGTONWINTERSHOW
@OFFICINADC
@OFFICIALGEORGETOWNDC
@MASSERIADC
GRAPHIC DESIGN
CURRENT WORK
BRAND ARCHITECTURE
+SOME EXTRA
01 // The Georgetown CHRISTMAS TREE FARM
PROGRAMMING + PRODUCT LAUNCH
Developed the concept behind The Georgetown Christmas Tree Farm - a pop up activation in Washington, D.C. during the holiday of 2018. As an extension of The Ritz-Carlton brand, the product was designed to serve as a vehicle to re-engage the property with the local residential community. The pop-up spanned five weeks across the end of November and into December earning over 62 million impressions.
02 // THE FASHION SANTA Tour
PROGRAMMING + COMMUNICATIONS
A celebrated model who’s walked the runways of Paris, Tokyo & New York, Paul Mason is well known for his “Fashion Santa” persona bridging style and philanthropy. The Fashion Santa Tour was designed to activate The Ritz-Carlton’s Community Footprints program and drive donations to charitable partners. Events were held at Ritz-Carlton properties in Toronto, Boston, Miami & Washington, D.C. offering an opportunity to mix and mingle with Kris Kringle.
03 // THE YARD
BRANDING + PRODUCT LAUNCH
Led branding, creative and programming for The Yard - a seasonal outdoor restaurant at The Ritz-Carlton Georgetown, Washington, D.C. The outlet was positioned as a casual space designed to appeal to local residents and on-property guests that pushed the boundaries of the traditional hotel restaurant concept. Developed all identity elements including logo, menus, printed marketing collateral and yearly programming calendar.